Press / Media Information

Acumen Management Group, Ltd. to Address
Microsoft Worldwide Partner Conference, Minneapolis, MN

Minneapolis, Minn., May 3rd, 2005—Ken Thoreson, founder and principal of The Acumen Management Group, Ltd. – an international sales management consulting firm – will share his 20-plus years of sales leadership and management experience at Microsoft’s World Wide Partner Conference to be held in Minneapolis July 8-12th. This will be the 6th year in a row that Acumen has presented at this Microsoft Worldwide Conference. This conference brings together technology partners and vendors from throughout the World to learn, share, coordinate, their business and technology sales and delivery capabilities. Acumen’s team will host four breakout sessions for participating Partners: topics to be covered include both business management as well as sales management concepts: “Learning to Partner, Leveraging Your Organization for Growth; Take Advantage of the Vertical Market Opportunity”; “Break Out and Grow, Build a Sustaining Business Model”;" Revenue is Good, Profit is Great, Value is Even Better!

These programs offer techniques for improving channel Partner revenue generation, profit management, Go To Market concepts, more accurate sales forecasting, aligning sales compensation plans to corporate goals, successful sales personnel recruitment and training programs and business management strategy and execution. In addition Acumen will introduce their financial analysis for sales organizations.

Prior to founding international sales management consulting firm Acumen Management Group, Thoreson led development stage, entrepreneurial and $100-million-dollar national vertical software sales organization as the Vice President of Sales. A popular speaker and editorial contributor, Thoreson has had articles published in DestinationCRM.org, Personal Selling Power, Reseller Management, Business Products Professional, Dental Practice Success, Minnesota Technology, Minnesota Business & Opportunities, SmartReseller, and VARBusiness.

He has been a featured speaker at Worldwide Partner Conferences for; Microsoft, Cisco Systems, TechData, CA, SolidWorks, and at Ingram Micro VTN Conference, Arrow Electronics May Days, Sales and Marketing Executives International Conference (SMEI), CMP/VARBusiness XChange Conferences, Gartner IT Vision events Meetings, Minnesota High Tech Association Sales and Marketing Roundtables, and Tennessee Technology Association Conferences.

Most recently, Thoreson has launched a web-based sales-management tool, Interactive Sales ManagerTM, which fills the business planning and account strategy and tactical planning gaps left by traditional CRM/SFA software and Acumen has introduced a 5 set, 5-hour CD series titled: “The Business of Strategic Sales Management”. He founded the Sales Management Board of Advisors, led development stage, entrepreneurial and $120 million national, vertical software sales organization as the Vice President of Sales prior to founding the Acumen Management Group, Ltd.

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